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Analytics Methods

The real source of competitive advantage is customer-centricity enabled by data. We help you to deeply understand your customers and see how well your operations deliver - making you better than the rest.

Here is how we do this.

Inception
Insights
Impact
Integration
Inception

We work with you to create a clear view of what you want to achieve. We map out, together, concrete outcomes to drive your vision, planning, forecasts, and budgets.

During Inception, we gather and structure the many factors affecting your decision-making and your information context. Reflecting and refining these factors rapidly with you provides a more direct understanding of the challenges at hand and this leads to a well-scoped project plan for the work in the next phase, Insight.

Inception work can start with individual projects in specific areas and we strongly recommend rapid engagement and outcomes rather than massive planning efforts. Pick a few key areas and get started.

Insights

Insight stage delivers clear outcomes and sharp insights into your business and its environment. These insights often spark change processes as well. Insight drives the focusing of efforts to yield tangible results, fast.

Every aspect of your customers, operations, markets, and the global business environment can be investigated and insights can be gained. Normally, we start with the sense of urgency and importance that flows from your user stories. Typical results: shift fixed thinking within teams, delineate new market trends, measure marketing program ROI, prove the impact of an intervention, or learn to listen more deeply to what it is like to be your customer.

Impact

Once the groundwork has been laid with deeper insights, real impact flows logically. Evidence-led decision making and customer focus deliver measurable results. 

With an Impact focus, you will be able to adjust your tactics and shift your focus so that your teams move faster and become masters in the use of analytics for decision making. You can actually see what is going on.  The success of evidence-led action naturally starts to become part of your culture. This leads to Integration.

Integration

As your teams learn to develop data, insights, and impact right on the job, we help you to integrate data-driven insights into the way you operate.  We help you to make analytics just "the way we do things around here". Some of the ways we do this include peer coaching, classroom training, social networking, process documentation, and internal analytics forums.

Your organization is unique and the path to integrate the new behaviors and capabilities will also be unique. We create programs to allow these transformations in capabilities to take hold and deepen within your organization. Our focus is on creating long-term capability within your teams.